Insights show that 2,500 customers searched for “blue hoodies” in July. Your company has invested in Adobe Experience Platform as its data foundation, so you know when an active segment meets the threshold KPIs for activation. Let’s take a break from the chaos and go down a different road. Who’s working on the project? What’s the brief look like? What’s the status? Is this the final approved asset? Don’t we already have artwork for this campaign somewhere? It gets difficult for marketing teams, agencies, project managers, and creative professionals to stay aligned and on strategy. That’s a lot to ask of teams working from multiple locations and in fragmented systems, managing work with disconnected tools like spreadsheets and emails. But not with just any content - creative work must be enlightened by context, consistent across an exploding number of channels, and delivered at the precise moment the customer needs it. Companies need to inspire people to engage with their goods and services. Selecting a region changes the language and/or content on the creative work journey with Adobe Workfront + dentsuĪs the demand for personalization escalates, the demand for content does too. And all this is done using codeless connector or standard SOAP and REST APIs, so you don’t have to enlist your developer team. So if budget changes on a marketing project, it will automatically reflect in your financial system.įusion lets you tailor integrations that gather and sync data and automate handoffs between people, teams, and departments around the globe, ensuring nothing slips through the cracks. More importantly, it let you connect your key systems of record and set work automations that let information flow freely and sync automatically. Workfront Fusion lets you connect virtually any web-based application into a single hub. By automating work between people and systems, businesses can run with more speed and predictability, minimize costs, and sync data in one place across every department. This means, to get a complete picture of your business, you must manually update each system, slowing down work. However, many of them remain islands without any communication between them - your financial system of record can’t talk to your IT system, nor your HR or CRM system. Today, businesses rely on more systems and applications than ever.
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